No7, the renowned beauty brand, has just unveiled three innovative additions to its highly acclaimed Future Renew line, marking a significant expansion into the body care market. This launch follows the immense success of the original Future Renew range, which debuted nearly two years ago and quickly became a best-seller at Boots, with products flying off the shelves at an astonishing rate.
Driving Forces Behind the Launch
The decision to extend the Future Renew collection to body products was largely influenced by consumer demand and feedback from in-store advisors. Dr Eleanor Bradley, Science Credentialing Manager at No7, explains that once customers witnessed the transformative effects of the original serum on their facial skin, they expressed a strong desire for similar benefits for their body. From a scientific perspective, the brand recognises that visible signs of ageing, such as fine lines and texture changes, are not limited to the face but also manifest on areas like the hands, neck, and décolleté.
Product Details and Formulations
The new range includes an SPF 15 Hand Cream priced at £17.95 for 75ml, a Neck & Décolletage Serum at £44.95 for 50ml, and a Body Serum at £34.95 for 200ml. For comparison, the original Future Renew serum retails at £47.95 for 50ml. Each product incorporates the same high-performance peptide blend found in the original serum, albeit with tailored formulations to address specific skin concerns.
Dr Bradley highlights that the skin on the neck and décolleté is thinner, has less collagen, and fewer oil glands than facial skin. To combat this, the neck serum has been enriched with additional nourishing ingredients like niacinamide and argan oil, along with a botanical extract aimed at brightening pigmentation. The hand cream offers a thicker, more hydrating texture, while the body serum presents as a lightweight gel-cream, all designed for ease of use and effective absorption.
Clinical Evidence and Performance
No7 has backed these products with rigorous clinical studies, ensuring objective results beyond mere subjective feedback. In one notable trial involving 35 women aged 47 to 70, participants applied the body serum twice daily to one arm and leg, using the opposite limbs as controls. After two months, the treated areas showed significant improvements in skin texture, dryness, and fine lines, demonstrating the efficacy of the peptide technology.
Expert Verdict and Recommendations
As a beauty expert with over two decades of experience, the author provides a candid assessment of the new offerings. The hand cream is praised as a solid option for those seeking sun protection in their hand care routine, though its higher price point may give some pause. The neck serum, while eagerly anticipated by some, might not be essential for everyone, as applying facial products to the neck and décolleté can suffice, according to skincare advice from experts like Caroline Hirons.
However, the body serum emerges as a standout product, with its compelling clinical results and cost-effective formulation. Priced at just 17.5p per millilitre compared to the face serum's 96p per millilitre, it offers a budget-friendly way to access proven anti-ageing technology. The author even suggests that, for those with suitable skin types, using the body serum on the face could be a savvy, albeit unconventional, strategy to reap the benefits at a lower cost.
Overall, No7's expansion into body care with the Future Renew range reflects a growing trend towards high-performance skincare beyond the face, offering consumers new tools to address ageing concerns comprehensively.
