Mark Wright and Michelle Keegan Step Back from Joint Fashion Venture
Mark Wright and Michelle Keegan have made the decision to temporarily halt operations of their premium sportswear brand, Aytee7, which they launched together in 2022. This move comes as the couple prioritizes their growing family life and individual professional commitments. An insider revealed to the Daily Mail that the company has not been permanently closed, but rather paused due to rapid stock sell-outs and the demands of parenting and busy schedules. The source emphasized that Aytee7 is a project they hope to revisit in the future, indicating a potential revival down the line.
Impact on Michelle Keegan's Collaboration with Very
Despite the pause of Aytee7, there is no sign that Michelle Keegan's longstanding and successful partnership with the retail brand Very is under any threat. Keegan has been collaborating with Very since 2017, consistently building a loyal following through her seasonal fashion collections. Her latest spring range is currently available for purchase, demonstrating that this aspect of her fashion portfolio remains robust and thriving. The actress continues to balance her acting career, including filming for the new TV series The Blame, with her fashion endeavors, showcasing her versatility in the industry.
Current Status of Aytee7 and Fan Speculation
The Aytee7 website is currently inactive, and the brand's Instagram account has not been updated since August 2025, leading to speculation among fans about its future. This digital silence has prompted discussions online, but insiders assure that the pause is temporary, driven by personal and professional priorities. The couple welcomed their first child in March 2025, adding to their focus on family life. As they navigate these changes, both Mark Wright and Michelle Keegan are exploring other ventures while keeping Aytee7 as a potential future project.
