Nestlé has announced the launch of its new Nesquik Strawberry Flavour Breakfast Cereal, and cereal enthusiasts can taste it for free at a special pop-up event in London. The Pink Cereal Café will open in Covent Garden, transforming the space into a pink paradise where walls, tables, and even the milk will be strawberry pink.
Immersive Cereal Experience
Visitors to the café can enjoy cereal-themed activities while sampling the new offering, which adds a fresh twist to the chocolate flavour the brand is best known for. According to Nestlé, the cereal is made with whole grain, high in fibre, and packed with seven vitamins and iron. It contains no artificial colours or flavours.
Marketing Campaign Details
Sarah Fordy, Head of Marketing for Nestlé Cereals UK, commented: "This is breakfast like you've never seen it before. The Pink Cereal Café is all about nostalgia, fun and turning ordinary mornings into a strawberry-flavoured adventure for families." She added that the new cereal brings great taste, high fibre, and added vitamins to the whole family.
The Pink Cereal Café will be located on Monmouth Street and will operate on May 9 and 10, from 8am to 4pm. Guests will be served on a first-come, first-served basis. The cereal is available at Morrisons and Sainsbury's this month, with a wider national rollout to follow.
