Mysterious posters have begun appearing across London, sparking a frenzy of speculation among music fans who believe global superstar Harry Styles is behind the cryptic campaign.
The Source of the Speculation
Over the past week, minimalist posters featuring the phrase "we belong together" superimposed over an image of a concert crowd have been spotted in various boroughs. Sharp-eyed fans quickly identified the image as a still taken from Styles's recent YouTube video, titled "Forever Forever."
The video, which was published on December 27, 2025, showcases highlights from the singer's final Love On Tour concert. It has already amassed nearly four million views. Crucially, the video concludes with the exact same "We Belong Together" shot that is now plastered on walls across the capital.
Fan Reaction and the Hunt for Clues
Despite no official confirmation from Harry Styles or his management team, dedicated fans have taken to the streets to find and photograph the posters. The lack of comment has only fuelled theories, with many believing the campaign is a clever teaser for new music or a potential album announcement.
The connection to the YouTube video, released just weeks before the posters appeared, is seen as a deliberate clue. This has created a city-wide treasure hunt, with followers sharing sightings on social media and travelling to locations to see the signs in person.
Full List of London Poster Locations
As of this week, the distinctive posters have been confirmed at the following spots across London:
- St John Street, Barbican
- E Smithfield, Tower Hamlets
- Bateman Street, Soho
- Poland Street, Soho
- Notting Hill Gate, Notting Hill
- Peckham Road, Peckham
- Peckham Rye Station, Peckham
- Edgware Road, Paddington
- High Holborn, Holborn
The spread of locations from central London to zones in the south and east suggests a coordinated effort. Whether this is an elaborate marketing stunt or simply inspired fan art remains the central question. For now, the mystery continues to grip Harry Styles's fanbase, turning the streets of London into an unexpected canvas for potential musical clues.
