I recently tried the new No7 Prime Forever Ultimate Collection from Boots, and here is what happened. This article contains affiliate links, and we may earn a small commission on items purchased through this article, but that does not affect our editorial judgement.
First Impressions of the No7 Prime Forever Ultimate Collection
The No7 Prime Forever Ultimate Collection promises to help pause visible signs of skin ageing. I have only just started using the Boots No7 Prime Forever Ultimate Collection, priced at £94.95, worth £130.80 when bought separately, and I am already very impressed. I was not expecting to notice much difference so quickly, but even in these first uses, my skin feels noticeably more hydrated, softer, and generally more comfortable. There is a calm, cushioned feeling to my skin that usually takes much longer to achieve with a new routine.
A Cohesive Skincare System
The Prime Forever collection is built around a complete skincare routine designed to help pause visible signs of skin ageing and help preserve skin in its visible prime. Even at this early stage, it feels like a thoughtfully designed system rather than a random mix of products. Each step seems to support the next, and the routine feels cohesive and easy to follow.
Cleanser: A Standout Product
The Prime Forever cleanser has been my favourite so far. It transforms from a gel into an oil and then into a milky texture, and it removes makeup and daily build-up without leaving my skin feeling stripped or tight.
SPF50 Primer: Light and Effective
The Prime Forever SPF50 primer is another step that has integrated easily into my routine. It feels much lighter than I expected from a high-factor SPF, and it sits nicely on the skin without feeling heavy or greasy. It gives a smooth base under makeup, which makes it feel like a practical everyday step rather than something extra to remember.
Moisturiser: Lightweight Yet Hydrating
The Prime Forever moisturiser also stood out straight away. It feels lightweight on the skin, but it delivers a level of hydration that you can actually feel, leaving my face looking a little plumper and more refreshed shortly after applying it.
Serum: Quick Absorption
The Prime Forever serum has also impressed me so far. It absorbs quickly, adds an extra boost of hydration, and helps my skin look a little fresher and plumper under moisturiser.
Skin Type Suitability
Even though I have only just started using the skincare collection, it already seems well suited for my combination skin type. However, it probably will not be the right fit for someone looking for fast, targeted correction of concerns like acne or pigmentation.
Final Thoughts
My skin already feels more hydrated, more comfortable, and slightly more refreshed, and the routine feels easy to stick to. It is still early days, but it has already made a positive first impression and feels like a skincare system I want to continue using consistently.



