In a surprising turn for London's ever-shifting cultural map, the East End district of Poplar has been officially crowned the city's coolest place to live for 2026. This dockland neighbourhood, historically known for its post-war poverty and as the setting for BBC's Call the Midwife, is the sole London postcode to feature in The Times' prestigious list of the 11 coolest places to live in the UK.
From Historic Docks to Hipster Hub
Poplar's recognition marks a significant shift. It has surpassed more established trendy areas like Hackney and Dalston in this particular ranking. The area is noted for its unique architectural blend, which includes iconic brutalist tower blocks like the Balfron Tower, designed by Ernő Goldfinger in 1963, alongside classic Georgian terraces.
Despite its rising profile, Poplar still grapples with social challenges, including a child poverty rate of 30 per cent. However, it is simultaneously at the heart of a major regeneration project that is fostering a new wave of creativity and community spirit, transforming its image into a burgeoning centre for arts, culture, and food.
Living and Lifestyle in the New Cool
For potential residents, Poplar offers a relative bargain in London's overheated property market. Average flat prices sit around £475,453, with terraced houses averaging £859,886. These figures remain notably below the wider London averages of £531,111 for flats and £741,630 for houses.
The community fabric is strengthened by hubs like the Poplar Union, which hosts activities from dance classes to walking groups, and the self-sufficient R-Urban garden, a green space where locals grow and cook food together. History and celebrity combine at the famous The Grapes pub, a favourite haunt of Charles Dickens that is now co-owned by Sir Ian McKellen, offering cosy Thames views.
What to See and Do in Poplar
Culture vultures are well catered for. The area is home to the Museum of London Docklands, delving into the capital's maritime past, and creative spaces like the AB Fine Art Foundry and Poplar Works Studios, which incubate emerging fashion brands.
Nightlife ranges from the intense, 24-hour electronic beats at the Fold nightclub to more relaxed dining at spots like the Poplar Bakehouse micro-bakery or the Crate Bar and Pizzeria at Wood Wharf. This mix of heritage, grassroots community action, and contemporary culture is what defines Poplar's newfound and unexpected 'cool' status.
