How Sports Tribes Drive Fandom and Commercial Growth
Discover why tribal identity is crucial for sports success and how governing bodies can nurture organic growth while balancing commercialisation challenges in modern fandom.
Discover why tribal identity is crucial for sports success and how governing bodies can nurture organic growth while balancing commercialisation challenges in modern fandom.
Scotland's men's football team has qualified for the World Cup for the first time since 1998 after a thrilling 4-2 victory over Denmark at Hampden Park. Fans share their emotional reactions.
West Ham's El Hadji Malick Diouf returns from international duty in sensational form. Can he inspire the Hammers against Bournemouth and Liverpool? Read our analysis.
Arsenal face a month without defender Gabriel Magalhaes. Discover why his return for the Crystal Palace cup tie is crucial for Mikel Arteta's side. Read the full analysis.
Jake Weatherald and Brendan Doggett will make their Test debuts for Australia in the first Ashes Test against England in Perth. Discover the full team news and analysis.
Your complete guide to the 2025-26 Ashes series in Australia. Get the full schedule, team news, broadcast details and expert analysis for the epic England vs Australia clash.
Arsenal legend Alan Smith identifies the one player Mikel Arteta cannot afford to lose in the Premier League title race. Discover why Declan Rice is deemed so crucial.
Australia's Socceroos face a pressing need to unlock their attack after a 3-0 loss to Colombia. With the World Cup looming, can Tony Popovic find the missing piece?
Real Madrid reportedly regret not signing Chelsea's Estevao Willian, who is tipped to become one of the world's best. Discover his impact at Stamford Bridge.
Newcastle's Bruno Guimaraes reveals Manchester United's Casemiro is his midfield idol. The Brazilian star's career revival could earn him a new contract at Old Trafford.
Ex-England bowler Steven Finn believes this is England's best opportunity to win an Ashes series in Australia since 2010-11, backing Joe Root and Harry Brook to shine. Read his expert analysis.
Alessia Russo's second-half double completes Arsenal's thrilling 2-1 turnaround against Real Madrid in the Women's Champions League. Read the full match report.
A charity cyclist participating in World Naked Bike Ride describes ongoing pain after being punched off his bike by a binman in Colchester. Read the full story.
Discover how 19-year-old Josh Acheampong is becoming Chelsea's new defensive sensation, drawing comparisons to club legend John Terry. Read his inspiring story now!
Shaun Murphy delivers a stunning 4-0 victory over Ronnie O'Sullivan at the Riyadh Season Snooker Championship. The Magician advances to face Zhao Xintong.
Arsenal's £60m signing Eberechi Eze reveals Jurrien Timber has surpassed all expectations at the Emirates. Discover how the defender has become crucial to Arsenal's title charge.
Everything you need to know about the 2026 FIFA World Cup across Canada, Mexico, and the USA. From the 48-team format and host cities to tickets and the historic half-time show.
New York Jets cornerback Kris Boyd remains in critical but stable condition after being shot in midtown Manhattan. Coach Aaron Glenn expresses confidence in full recovery.
West Ham United rue losing academy star Divin Mubama as the striker excels for England U21s and Stoke City. Could he have solved their scoring crisis?
Tottenham's Brennan Johnson scores a stunning goal for Wales in a 7-1 win over North Macedonia, earning high praise from manager Craig Bellamy ahead of the North London derby.
Manchester United's Women suffer their first Champions League defeat, overwhelmed 5-2 by a dominant Wolfsburg. Ella Peddemors and Lineth Beerensteyn score braces in a thrilling match.
The highly anticipated Ashes series kicks off with England aiming to defy history against Australia. Can Bazball tactics triumph down under? Follow all the action.
Ex-Man Utd striker Louis Saha reveals his Premier League top-four forecast. Plus, how Sir Jim Ratcliffe's backing transformed Man Utd's season under Ruben Amorim.
Scotland celebrates historic World Cup qualification after a thrilling 4-2 win against Denmark. Stars including Andy Murray and James McAvoy join the nation in jubilation.
Arsenal Women face a crucial Champions League test against Real Madrid after a shaky start to their title defence. Can they recapture last season's magic? Follow the action.
Chelsea defender Naomi Girma makes her US women's national team return for friendlies against Italy after recovering from calf injury. Full squad details and analysis.
Chelsea goalkeeper Filip Jorgensen is set to hand in a transfer request just 16 months after signing a seven-year deal, seeking more first-team football. Get the latest updates.
Steve Clarke leads Scotland to first World Cup since 1998. Manager reveals emotional team talk & how qualification inspires next generation. Read the full story.
The WNBA's latest CBA proposal offers a maximum salary exceeding $1.1 million and revenue sharing. Players seek a revolutionary deal before the 30 November deadline.
Mauricio Pochettino's USMNT revolution culminates in stunning 5-1 victory over Uruguay, building solid foundations for 2026 World Cup campaign. Discover how the team transformed.