Why 2025 Changed Sports Marketing Forever
2025 was a watershed year for sports marketing. AI became essential infrastructure, women's sport proved its commercial power, and live sport reasserted its value. Discover the key shifts.
2025 was a watershed year for sports marketing. AI became essential infrastructure, women's sport proved its commercial power, and live sport reasserted its value. Discover the key shifts.
Private equity giant CVC Capital Partners is finalising external investment for its $14bn Global Sport Group, paving the way for major new sports acquisitions in 2026. Read the exclusive details.
A look back at a remarkable 2025 for Australian sport, featuring global triumphs for Oscar Piastri, Molly Picklum, and sprint sensation Gout Gout. Discover the stories behind the success.
Aryna Sabalenka's proposed tennis match against a male player is dismissed as a cynical publicity stunt that undermines women's sport. Read the full analysis.
Your complete guide to a blockbuster sporting weekend. Follow the Premier League title race, the Ashes decider, and crucial NFL playoff clashes. Don't miss a moment of the action.
Think you know the 2025 sport business landscape? Test your knowledge of Ryder Cup wins, F1 sales, and NBA takeovers with City AM's topical quiz. Have a go now!
Donald Trump has turned major sporting events into a personal political stage. With the 2026 World Cup and a White House UFC fight ahead, his fusion of sport and power is set to intensify. Explore the strategy and its historical echoes.
Beyond the raucous crowds and big money, elite darts players reveal a soul-destroying tour, loneliness and a loss of passion for the sport. Exclusive insight from Alexandra Palace.
Olympic champions and governing bodies warn planning reforms could scrap vital protections for England's playing fields, hitting the poorest communities hardest. Act now to save our green spaces.
Explore how institutional private capital is transforming football, Formula 1, and sports infrastructure as a mature asset class. Discover why London is at the heart of this financial shift.
Former Tottenham, QPR and Liverpool defender Steven Caulker announces retirement after a 17-club career. The ex-England cap now focuses on coaching and mental health work. Read his full statement.
Olympic champion Charlotte Dujardin is set to return to competition after serving a ban for horse whipping. The FEI Tribunal has cleared her for the Dressage World Cup. Read the full story.
Thierry Henry to receive Lifetime Achievement at BBC Sports Personality. Full list of nominees for World Sport Star, Team of the Year and Young SPOTY revealed.
Renowned Formula One journalist and author Gerald Donaldson, famed for his classic driver biographies and a remarkable interview with Ayrton Senna, has passed away at 87. Discover his extraordinary life and legacy.
From AI in Go to waxed pool balls and ski suit scandals, we reveal the dark side of sport in 2025. Discover the stories the BBC won't be celebrating.
England rugby star Ellie Kildunne opens up about her World Cup win, ADHD, and her mission to drive women's sport forward. Discover the person behind the player.
England will meet Croatia in a 2018 semi-final rematch to start their 2026 World Cup campaign. Discover the full draw results, including Scotland's tough group and the 'Group of Death'.
Five years after The Guardian first revealed the legal action, over 1,000 former rugby players with neurodegenerative conditions remain trapped in protracted court battles. Discover why progress has stalled.
Matchroom Multi Sport CEO Emily Frazer discusses the electric atmosphere of the 2025 Mosconi Cup, the Netflix documentary, and her vision for innovating snooker. Tune in to the team event at Ally Pally.
Sport England's survey reveals a record 3.6 million children are active for 60+ minutes daily, yet inequalities persist. Discover the data and the government's new £400m plan.
The London Stock Exchange's Pisces market moves forward as Apex Group is appointed Registered Auction Agent, verifying investors and ensuring compliance for private company share trading.
Thai authorities seize assets worth over $300m and issue 42 arrest warrants targeting a Chinese-Cambodian tycoon and associates linked to transnational online fraud networks. Read the full investigation.
Donald Trump has pardoned sports executive Tim Leiweke, who faced charges of conspiring to rig a public university arena bidding process. Read the full story.
The Central London Alliance's 2025 Sports Festival concluded a five-month run, engaging over 30,000 people and revitalising central London's public spaces. Discover how sport drove economic recovery.
The South Bank Employers' Group has appointed five new directors to its board, marking a major governance overhaul. Discover how this will shape the area's future.
Britain invests heavily in sport but treats funding as charity, not a catalyst for growth. Discover the shift needed towards sustainable clubs and unlocking £500m in unclaimed Gift Aid.
Lloyd Pinn, 8, with a severe disability, learns to skateboard using a custom frame in Melbourne. His story highlights true inclusion and accessible sport for all children.
Car-sharing service Zipcar is withdrawing from London and the UK this month. We examine the reasons, from the new EV congestion charge to financial pressures, and what it means for users.
Victoria remains Australia's last state using group voting tickets for its upper house, a system criticised for undemocratic outcomes. Could 2026 bring change?
Blackstone is considering withdrawing its interest in a multibillion-pound takeover of self-storage giant Big Yellow Group ahead of a key December 8 deadline. Read the latest on this major property deal.