Supermarkets' Secret: They Know You're Pregnant Before Family
UK retailers are cashing in on customer data, acting like media agencies. Tesco and Sainsbury's lead a £5bn retail media revolution. Discover how they know your secrets.
Category : Advertising Media
Heineken Tube Sign Rebrand Divides London
Heineken's temporary rebrand of the Bakerloo line to 'Bakerl0.0' has ignited a fierce debate about advertising on London's iconic Tube network. Read the expert arguments for and against.
Walkers new logo hints at major expansion beyond crisps
A brand expert decodes Walkers' 'sun-inspired' logo revamp, suggesting it signals a move beyond crisps in 2026, mirroring Starbucks and Dunkin'. Discover the hidden meaning.
How to read news better, not avoid it
Feeling overwhelmed by headlines? Discover a practical strategy for engaging with the news constructively, reducing anxiety while staying informed. Learn how to read better today.
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The costly reality of trying to make your dog an influencer
A journalist's quest to make her labrador, Murphy, a social media star reveals the hidden costs, fierce competition, and surprising lessons behind the pet influencer industry. Discover the truth behind the cute posts.
X UK revenue drops 60% amid advertiser exodus
Elon Musk's X sees UK revenue fall nearly 60% in a year as brands pull ads over content safety. Profits plummet and Grok AI tool faces restrictions after outcry.
Spotify stops running US government ICE recruitment ads
Spotify confirms it is no longer running US Immigration and Customs Enforcement recruitment ads after the Trump administration campaign ended. The move follows artist protests and listener backlash.
Metro's Guy Venables Launches Daily Puzzles Newsletter
Metro cartoonist Guy Venables launches a new daily puzzles newsletter for 2026. Track your streak and get puzzles sent directly to you. Sign up now!
Pittsburgh Post-Gazette to Shut Down in May
The historic Pittsburgh Post-Gazette will publish its final edition on 3 May after two decades of heavy financial losses and a recent legal ruling. Read about the end of an era for local journalism.
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Why a marketer welcomes the HFSS junk food advert ban
Ogilvy UK's Amelia Torode supports the new HFSS advertising regulations. She argues the ban combats child obesity and forces smarter, more creative brand building. Read her full analysis.
City A.M. Readership Survey Reveals Key Audience Insights
Exclusive data from City A.M.'s 2024 readership survey reveals a highly influential, affluent, and digitally-engaged audience. Discover the key demographics and habits shaping London's business landscape.
UK junk food ad ban begins, but brand ads like Cadbury's gorilla allowed
A landmark UK ban on junk food ads before 9pm and online is now in force. However, a major loophole allows brand advertising like Cadbury's iconic drumming gorilla, sparking criticism from health campaigners.
Unilever's Vaseline Bets Big on TikTok Creator Economy
Unilever is shifting half its ad budget to social media after Vaseline's viral TikTok life hacks, from cleaning shoes to fixing squeaky doors. Discover the 'social listening' strategy reshaping advertising.
Public demands stricter UK gambling advertising rules
New polling reveals overwhelming public support for stricter UK gambling advertising regulations. As pressure mounts on ministers, campaigners urge action to protect children from pervasive ads.
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The 'Hey You!' Marketing Trend: Authenticity Crisis
London writer Max Fletcher critiques the overuse of faux-friendly 'you' in corporate communications. Explore why this direct address feels disingenuous and patronising.
ITV invests £3m in Joe Wicks' fitness app
Broadcaster ITV finalises a £3m investment into Joe Wicks' The Body Coach app. The deal includes major advertising across ITV channels, launching New Year's Day. Explore the partnership and its context.
Sports Sponsorship Trends 2026: AI, Prediction Markets, Women's Sport
IMG expert Sam Galet reveals the three trends set to dominate sports sponsorship in 2026. Discover how AI, prediction markets, and women's sport will shape deals.
Celebrity Apprentice's 'diabolical' biscuit ad shocks fans
Celebrity Apprentice fans were left stunned by a 'mind-bogglingly terrible' Christmas biscuit advert featuring Thomas Skinner. Lord Sugar branded it a 'piece of crap'. Read the full story here.
Why 2025 Changed Sports Marketing Forever
2025 was a watershed year for sports marketing. AI became essential infrastructure, women's sport proved its commercial power, and live sport reasserted its value. Discover the key shifts.
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Government bans unwanted advertising mail from 2026
New UK law from 2026 will stop businesses sending unaddressed adverts to households that opt out. Find out how to stop junk mail and what it means for you.
£5m spent on TfL gambling ads since Khan's ban promise
Sadiq Khan's 2021 pledge to ban gambling ads on London's transport network remains unfulfilled, with firms spending nearly £5m in the interim. The Mayor's office blames a lack of government guidance.
Real UK Social Media Personalities Beat AI-Generated Content
Discover how authentic UK creators like 'Bus Aunty' and a Cotswolds gardener are winning millions of followers as an antidote to AI-generated social media content.
Eccleston's 'hero' anti-gambling PSA calls out stars like Danny Dyer
Doctor Who star Christopher Eccleston releases powerful 15-minute anti-gambling film, 'Stacking the Deck', calling for ad restrictions and criticising celebrity endorsements. Read the full story and find support links.
Why Mascots Are Sport's Next Big Branding Opportunity
Sports mascots are evolving into vital branding tools. Discover how characters like Gritty drive profit, fan engagement, and cultural relevance for modern teams.
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Ad-Supported Streaming Overtakes Ad-Free in UK
For the first time, more UK streaming subscribers choose cheaper ad-supported plans over premium ad-free tiers, marking a major shift in viewing habits driven by cost-of-living pressures.
Obituary: Edward Welsh, journalist and comms director, 63
Tributes paid to Edward Welsh, a national newspaper journalist who moved into public sector communications after an inspiring stint at the Carter Centre. Read his remarkable career journey.
Guardian Publishes Latest Corrections and Clarifications
The Guardian has released its latest corrections and clarifications for December 2025, detailing factual amendments to previously published articles. Read the full list of updates here.
Guardian's 2025 Awards Spotlight Life-Changing Journalism
Discover the powerful, award-winning stories from The Guardian in 2025 that exposed injustice, drove policy change, and profoundly impacted lives across the UK and beyond.
The Guardian Publishes Latest Corrections and Clarifications
The Guardian has published its latest corrections and clarifications, addressing errors in stories on politics, finance, and public figures. Read the full details here.
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UK bans junk food TV ads before 9pm watershed
The UK government has announced a watershed ban on TV ads for HFSS foods before 9pm. Discover how this new policy aims to tackle childhood obesity and its impact on the food industry.
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