Why a marketer welcomes the HFSS junk food advert ban
Ogilvy UK's Amelia Torode supports the new HFSS advertising regulations. She argues the ban combats child obesity and forces smarter, more creative brand building. Read her full analysis.
Category : Advertising Media
City A.M. Readership Survey Reveals Key Audience Insights
Exclusive data from City A.M.'s 2024 readership survey reveals a highly influential, affluent, and digitally-engaged audience. Discover the key demographics and habits shaping London's business landscape.
UK junk food ad ban begins, but brand ads like Cadbury's gorilla allowed
A landmark UK ban on junk food ads before 9pm and online is now in force. However, a major loophole allows brand advertising like Cadbury's iconic drumming gorilla, sparking criticism from health campaigners.
Unilever's Vaseline Bets Big on TikTok Creator Economy
Unilever is shifting half its ad budget to social media after Vaseline's viral TikTok life hacks, from cleaning shoes to fixing squeaky doors. Discover the 'social listening' strategy reshaping advertising.
Public demands stricter UK gambling advertising rules
New polling reveals overwhelming public support for stricter UK gambling advertising regulations. As pressure mounts on ministers, campaigners urge action to protect children from pervasive ads.
The 'Hey You!' Marketing Trend: Authenticity Crisis
London writer Max Fletcher critiques the overuse of faux-friendly 'you' in corporate communications. Explore why this direct address feels disingenuous and patronising.
ITV invests £3m in Joe Wicks' fitness app
Broadcaster ITV finalises a £3m investment into Joe Wicks' The Body Coach app. The deal includes major advertising across ITV channels, launching New Year's Day. Explore the partnership and its context.
Sports Sponsorship Trends 2026: AI, Prediction Markets, Women's Sport
IMG expert Sam Galet reveals the three trends set to dominate sports sponsorship in 2026. Discover how AI, prediction markets, and women's sport will shape deals.
Celebrity Apprentice's 'diabolical' biscuit ad shocks fans
Celebrity Apprentice fans were left stunned by a 'mind-bogglingly terrible' Christmas biscuit advert featuring Thomas Skinner. Lord Sugar branded it a 'piece of crap'. Read the full story here.
Why 2025 Changed Sports Marketing Forever
2025 was a watershed year for sports marketing. AI became essential infrastructure, women's sport proved its commercial power, and live sport reasserted its value. Discover the key shifts.
Government bans unwanted advertising mail from 2026
New UK law from 2026 will stop businesses sending unaddressed adverts to households that opt out. Find out how to stop junk mail and what it means for you.
£5m spent on TfL gambling ads since Khan's ban promise
Sadiq Khan's 2021 pledge to ban gambling ads on London's transport network remains unfulfilled, with firms spending nearly £5m in the interim. The Mayor's office blames a lack of government guidance.
Real UK Social Media Personalities Beat AI-Generated Content
Discover how authentic UK creators like 'Bus Aunty' and a Cotswolds gardener are winning millions of followers as an antidote to AI-generated social media content.
Eccleston's 'hero' anti-gambling PSA calls out stars like Danny Dyer
Doctor Who star Christopher Eccleston releases powerful 15-minute anti-gambling film, 'Stacking the Deck', calling for ad restrictions and criticising celebrity endorsements. Read the full story and find support links.
Why Mascots Are Sport's Next Big Branding Opportunity
Sports mascots are evolving into vital branding tools. Discover how characters like Gritty drive profit, fan engagement, and cultural relevance for modern teams.
Ad-Supported Streaming Overtakes Ad-Free in UK
For the first time, more UK streaming subscribers choose cheaper ad-supported plans over premium ad-free tiers, marking a major shift in viewing habits driven by cost-of-living pressures.
Obituary: Edward Welsh, journalist and comms director, 63
Tributes paid to Edward Welsh, a national newspaper journalist who moved into public sector communications after an inspiring stint at the Carter Centre. Read his remarkable career journey.
Guardian Publishes Latest Corrections and Clarifications
The Guardian has released its latest corrections and clarifications for December 2025, detailing factual amendments to previously published articles. Read the full list of updates here.
Guardian's 2025 Awards Spotlight Life-Changing Journalism
Discover the powerful, award-winning stories from The Guardian in 2025 that exposed injustice, drove policy change, and profoundly impacted lives across the UK and beyond.
The Guardian Publishes Latest Corrections and Clarifications
The Guardian has published its latest corrections and clarifications, addressing errors in stories on politics, finance, and public figures. Read the full details here.
UK bans junk food TV ads before 9pm watershed
The UK government has announced a watershed ban on TV ads for HFSS foods before 9pm. Discover how this new policy aims to tackle childhood obesity and its impact on the food industry.
City AM Magazine Nominated for Top Regional Press Award
City AM's quarterly magazine is up for Best Supplement, with editor Steve Dinneen also nominated for Features Writer of the Year. Winners announced 11 March.
ASA bans Chequp, MedExpress, SkinnyJab weight loss drug ads
The Advertising Standards Authority has banned social media ads for Chequp, MedExpress and SkinnyJab, ruling they illegally promoted prescription drugs and exploited body image concerns. Read the full ruling.
Guardian removes 2025 video content from platform
The Guardian has taken down a video published in December 2025. This action highlights evolving digital content strategies and archiving policies in modern media. Discover the implications for readers and historical record.
Data 'Wrap' Fatigue Hits Festive Season in 2025
From Spotify to banking apps, personalised year-end data summaries are everywhere. Anna Moloney argues this corporate trend exposes our habits and traps us in repetitive cycles. Is it time to leave the past in the past?
Viral London 'break-up' scene was a storage firm stunt
Attic Self Storage admits creating the viral 'messy break-up' scene in central London to promote new facilities. The marketing stunt sparked a nationwide sleuthing frenzy online.
Nandy Considers Telegraph Takeover Investigation
Culture Secretary Lisa Nandy must decide on a probe into the Daily Mail owner's £500m Telegraph takeover. The deal, now formally requested, raises questions about media plurality and foreign influence. Read the latest developments.
The Struggle Behind 2024's Christmas Ad Campaigns
Amid global turmoil and a cost of living crisis, UK retailers like John Lewis and M&S craft complex Christmas ads. Explore how they sell joy in difficult times.
The Guardian's recent corrections and clarifications detailed
The Guardian has published its latest corrections and clarifications, addressing errors from recent reporting. Discover the details and the paper's commitment to accuracy.
How Brands Can Win at the 2026 World Cup
With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.
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