Shoppers are only just discovering a hidden perfume gem at Boots, priced at just £14.99, which has been described as a dupe for far more expensive designer scents. The fragrance, which has been on sale for some time, has suddenly gained a cult following on social media, with many praising its longevity and sophisticated scent profile.
Affordable Luxury
The perfume in question is the 'Mystic Bloom' eau de parfum from the Boots own-brand range. According to the retailer, it features notes of jasmine, rose, and sandalwood, offering a complex aroma that belies its low price. Boots has confirmed that the fragrance has seen a surge in sales in recent weeks, with some stores reporting stock shortages.
One shopper, Sarah Thompson, said: "I couldn't believe it when I tried it. It smells just like a perfume I used to buy for over £100. I've been telling all my friends about it."
Social Media Buzz
The discovery was first widely shared on TikTok, where users posted videos comparing the £14.99 Boots perfume to high-end brands like Chanel and Dior. The hashtag #BootsPerfumeGem has garnered over 500,000 views, with many users claiming it lasts all day. Boots has not officially commented on the trend but has acknowledged the increased interest on its website.
Industry experts note that such viral discoveries are becoming more common as shoppers seek value for money amid rising living costs. According to market research firm Mintel, sales of affordable fragrances have increased by 12% in the past year.
Availability and Pricing
The perfume is available at Boots stores nationwide and online, though some sizes may be temporarily out of stock due to demand. The 50ml bottle retails at £14.99, with a 30ml version also available for £9.99. Boots Advantage Card holders can also earn points on their purchase.
As word spreads, more shoppers are expected to seek out the hidden gem. For now, those who have tried it are urging others to act fast before it sells out completely.
