Insomnia Cookies, the hyped American cookie chain with over 200 shops worldwide, is finally coming to London. Founded in a dorm room in 2003 by Seth Berkowitz, the company has grown from a side hustle into a multi-million dollar business with locations across the globe. The brand specializes in late-night sweet treat deliveries, and its first London outpost is set to open in Camden.
New Shop in Camden High Street
An application has been submitted to Camden Council to open a new cookie shop at 177 Camden High Street. If approved, the shop will operate from 11pm to 5am, seven days a week, taking over the site of Martin's, an independent butcher that closed almost a decade ago. This will be the brand's first location in the capital, though it already has UK outlets in Birmingham and Liverpool.
What's on the Menu?
Insomnia Cookies is known for its fresh, warm cookies delivered straight to your door. Classic flavors include white chocolate, milk chocolate, and triple chocolate, while the deluxe stuffed cookie range features options like Biscoff and Reese's Peanut Butter. Beyond cookies, the menu includes ice cream cookie sandwiches, cookie-flavored milkshakes, sundaes, and more. It's the perfect sugary treat after a pub crawl or a late set at the Underworld, just a short walk from Camden Market.
The arrival of Insomnia Cookies adds to London's growing dessert scene, following the upcoming Laura Todd shop on Gloucester Road. For late-night cravings, this new cookie shop promises to be a sweet addition to the city's offerings.
