Londoners facing the notorious gloom of Blue Monday have been offered a fiery antidote from an East End favourite. Fortune Fried Chicken, the cult street food vendor based in Old Spitalfields Market, is running a one-day giveaway to combat the January blues.
Blue Monday Burnout: The Fiery Giveaway
Dubbed the 'Blue Monday Burnout', the promotion offers customers three free spicy wings with every order valued at over £15. The event took place on Monday 16th January 2026, a date widely recognised as the most depressing day of the year. The initiative is designed to inject some vibrant heat and flavour into an otherwise dreary calendar milestone.
The Craft Behind the Heat
At the core of Fortune Fried Chicken's reputation is its dedication to bold, Thai-inspired flavours and meticulous preparation. All poultry, including the giveaway wings, is marinated in traditional Thai spices, cooked sous vide for perfect tenderness, and double-fried to achieve a signature crunch.
The brand's heat credentials were recently cemented by its Bangkok Scorcher burger, officially crowned London's Hottest Chicken Burger. This limited-edition creation uses a potent blend of Thai red and green bird's eye chillies, with over eight fresh chillies in every batch for a deep, layered burn.
Sharp lime juice and garlic cut through the intense spice, creating a vibrant, punchy finish that pays homage to Bangkok's dynamic street-food scene. Every component is cooked fresh to order, with sauces balanced for heat, acidity, and umami rather than sheer, overwhelming fire.
A Cult Following Forged in Flavour
Fortune Fried Chicken has built a loyal following from its stall in the historic market. Its philosophy for battling winter fatigue is straightforward: deliver bold flavour, real craft, and enough invigorating heat to wake up the senses. For those in the capital seeking a culinary pick-me-up, this Blue Monday promotion provided the perfect, palate-tingling reason to smile.
