Biscuit lovers across the UK have been hit with a double revelation about one of the nation's favourite treats, the Jammie Dodger. First, it was the shock discovery about its filling, and now, the iconic biscuit's very name has a surprising origin that has nothing to do with jam.
The Filling and the Name: Two Sweet Surprises
Last year, many Brits were left reeling after learning that the bright red substance in a Jammie Dodger isn't pure strawberry or raspberry jam. The filling is actually apple jam, flavoured and coloured with raspberry to achieve its familiar taste and hue.
But that wasn't the only secret. The meaning behind the biscuit's quirky name came to light during an episode of BBC One's Inside the Factory, which aired on January 6, 2026. Host Paddy McGuinness visited the brand's Llantarnam factory and spoke to general manager Rebecca Phillips.
A Nod to a Comic Book Legend
Rebecca Phillips revealed that the name Jammie Dodger is a direct reference to the Beano character, Roger the Dodger. This classic comic strip character, who first appeared in 1953, is known for his crafty ability to avoid trouble. "Just like our biscuits, Roger was said always to be jammy enough to get himself out of sticky situations," Rebecca explained on the show.
The revelation, facilitated by the biscuit's owner Fox's Burton's Companies (FBC), has left fans of the snack and the comic equally delighted and surprised.
Social Media Reaction: Minds Blown
The news quickly sparked a wave of astonishment on platforms like Reddit, where users shared their disbelief. One user, u/OppositeInvestment13, summed up the common assumption: "I thought it was because they had jam in the middle, but it turns out it’s a Beano character?"
Others expressed their joy at the connection. "My fave comic and my fave biscuit are related – who’d have thought!" wrote u/Illustrious_Fill_881. Meanwhile, u/wiillustration noted, "I could swear it was about mischief, so a Beano character makes sense, I suppose." The general sentiment was one of pleasant surprise, with many admitting they had never known the true story.
This charming piece of trivia adds a new layer of nostalgia to the beloved biscuit, connecting generations of Brits through a shared love of a simple snack and a timeless comic strip.
