Prime Minister Sir Keir Starmer has directly addressed the ongoing cost-of-living pressures facing the British public in his official Christmas message, pledging that tackling the issue remains his government's foremost commitment.
A Message of Support Amid Economic Strain
In a pre-recorded address from inside 10 Downing Street on Wednesday 24 December 2025, Sir Keir acknowledged a difficult year marked by stuttering economic growth and political criticism over budget tax rises. He stated plainly that he knows many across the nation are still struggling financially.
"Helping with that is my priority," the Prime Minister affirmed, making a clear vow to the public. He used the festive period to call for community spirit, urging people to "reach out" to neighbours, friends, and relatives who may be lonely or in need, noting that such gestures "can make a huge difference."
Gratitude for Key Workers and Political Rivals' Messages
Sir Keir also took time to thank those working over the holiday, including NHS staff, emergency service personnel, and members of the armed forces. "On behalf of the whole country, I want to say a big thank you," he said, encouraging the nation to raise a glass to them.
The Prime Minister's message was released alongside those from other political leaders. Conservative opposition leader Kemi Badenoch used her statement to discuss "Christian values" and reflect on her first year as leader, calling it "the biggest challenge of my life."
Meanwhile, Liberal Democrat leader Sir Ed Davey focused his message on the Christmas tree in Trafalgar Square, a gift from Norway, using it as a symbol of "friendship and loyalty" and a reminder of standing together in tough times, from the Second World War to the present conflict in Ukraine.
A Pledge for the Year Ahead
The Christmas message serves as a capstone to a challenging first full year in government for Sir Keir Starmer and Chancellor Rachel Reeves, who has faced scrutiny over fiscal policy. By centring his address on the cost-of-living crisis, the Prime Minister signals the key battleground for the political year ahead, framing community support and government action as intertwined solutions.
As families celebrate, the promise of more direct help with living costs looms as the central political pledge entering the new year.
