Dennis Wise on His Football Journey: From Crazy Gang to Como
Dennis Wise, the former footballer and manager, has opened up about his storied career, reflecting on key moments from his time with Wimbledon's Crazy Gang to his recent success with Italian club Como. In an exclusive interview, Wise emphasizes the importance of fun, hard work, and adaptability in football.
Early Lessons from Dave Bassett and Wimbledon
As a young player, Wise faced doubts about his abilities, but Wimbledon manager Dave Bassett saw potential in him. "He was the man who gave me that all-important opportunity," Wise recalls. Bassett's innovative approach, including long-throw strategies with Vinnie Jones, taught Wise that organization and desire could overcome talent gaps, as seen in Wimbledon's 1988 FA Cup final win over Liverpool.
Wise notes that Bassett was ahead of his time in tactics like regains and percentages, but his unconventional style sometimes overshadowed his brilliance. "If he had been well-spoken, people would have said: 'Wow, this guy is miles ahead,'" Wise adds.
Influences from Venables and Vialli
Other coaches left a lasting impact on Wise. Terry Venables, who selected him for England, impressed with his tactical explanations, while Gianluca Vialli at Chelsea stood out for his personality and precise thinking. "All three had things I took into my own management," Wise says, acknowledging that coaches often borrow ideas to forge their own identities.
Player-Manager Role at Millwall
In 2003, Wise unexpectedly became player-manager at Millwall after a radio announcement. With no coaching badges initially, he enlisted Ray Wilkins for support. "I had to learn very quickly," he admits. Wise adapted his system to the players, using a diamond formation that suited the squad, leading Millwall to an FA Cup final and European qualification for the first time.
Despite a small squad and cup run distractions, Wise cherishes the fun times, including scoring both goals in Millwall's European campaign. "It is important that you bring a bit of fun into your work," he emphasizes.
Management Stints at Swindon and Leeds
After spells at Southampton and Coventry, Wise returned to management with Swindon Town in League Two, assisted by Gus Poyet. Training in a local park, they used insights from Chelsea's fitness coach Antonio Pintus to build a professional yet enjoyable environment.
Later, Ken Bates appointed Wise as Leeds manager amidst fierce rivalry and financial turmoil. With a 15-point deduction in League One, Wise cut the wage bill from £14.4m to under £4m and led a strong start before leaving for Newcastle, a move he regrets. "I should have carried on and finished what I had started," he reflects.
Como's Rise to Serie A
In 2019, Wise joined Italian club Como, initially as a consultant before becoming CEO and president. Facing challenges like no training ground and low crowds, he secured a facility for €1.05m and built an academy. Through strategic loans and limited spending, Como achieved promotion to Serie B in 2021 and Serie A in 2024, with signings like Cesc Fàbregas and Thierry Henry boosting the club.
When ownership shifted direction with increased spending, Wise stepped away, preferring to work within a structured budget. "I have always worked within a structure," he notes.
Current Endeavors and Future Outlook
Today, Wise serves on the academic board for FIFA's Club Management and Players Executive Programmes, sharing his expertise. He also collaborates with Julie Anne Quay on leadership podcasts and the FIFA 1904 fashion line, exploring new areas beyond football. "You should never stop learning and pushing yourself," Wise concludes, excited for what lies ahead.
