Sports Sponsorship Trends 2026: AI, Prediction Markets, Women's Sport
IMG expert Sam Galet reveals the three trends set to dominate sports sponsorship in 2026. Discover how AI, prediction markets, and women's sport will shape deals.
Category : Search result: womens sports sponsorship
2025's Bizarre Sports Awards: Gaffes, Animals & Viral Moments
Relive the most surreal sports stories of 2025. From Donald Trump's golf communique to a fly that sank a birdie and viral mascot scandals, we review a year of unforgettable gaffes and glory.
The Stories Behind 2025's Most Powerful Sports Photos
From F1 glory to football frenzy, discover how photographers captured the year's defining sporting moments. See the skill and split-second decisions behind each iconic image.
Apple's $140m F1 Deal Sets New Sports Media Trend
Apple's landmark Formula 1 deal, worth $140m annually from 2026, signals a strategic shift in sports broadcasting, prioritising ecosystem engagement over traditional reach. Discover the implications for UK sports.
Why Mascots Are Sport's Next Big Branding Opportunity
Sports mascots are evolving into vital branding tools. Discover how characters like Gritty drive profit, fan engagement, and cultural relevance for modern teams.
The Big Sports Quiz of 2025: Can You Score?
Think you've kept up with football, golf, F1 and more in 2025? Take our ultimate sports quiz covering 11 major disciplines and prove your fan credentials. Challenge yourself now!
NBA Europe to host London sponsor summit in January
The NBA will pitch its vision for a new European league to potential partners at a high-profile London event on 19 January. Find out about the plans for the 16-team competition.
Next's 'Perfect' Highland Cow Pyjamas Praised by Shoppers
Shoppers are raving about Next's cosy Highland cow pyjamas, calling them 'soft and comfy'. The £25 set comes in oatmeal and burgundy. Discover the details and alternative options.
Private Capital Reshapes Sports Finance Future
Explore how institutional private capital is transforming football, Formula 1, and sports infrastructure as a mature asset class. Discover why London is at the heart of this financial shift.
New Look's £60 coat reduced to £44.99 in sale
Shoppers praise New Look's longline belted coat, now 25% off at £44.99. Available in four colours, it's described as 'perfect for wintry days'. Discover the deal and alternatives.
Museum climate programme 'obstruction dressed as education'
A Queensland Museum education programme sponsored by Shell is under fire for allegedly omitting fossil fuels as the primary cause of climate change in its teaching materials. Advocacy group demands review.
How Brands Can Win at the 2026 World Cup
With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.
M&S 'perfect' winter coat praised by shoppers
Shoppers are rushing for M&S's belted tailored coat, calling it 'cosy, warm and so on trend'. The £90 winter essential offers smart-casual versatility and great value.
Mastercard Sponsors London City Lionesses
Mastercard becomes official payments partner for London City Lionesses, joining Nike in backing the ambitious Women's Super League club. The deal promises unique fan experiences.
LA 2028 Olympics Sponsorship Tops $2bn Milestone
The Los Angeles 2028 Olympic Games have secured over $2bn in sponsorship revenue, exceeding targets ahead of schedule. Discover how major brands are backing the event and the innovative changes planned.
TNT Sports loses Champions League and rugby rights
TNT Sports suffers a double blow as it loses UK rights to the Champions League and international rugby. Analysis reveals the broadcaster's strategy to balance the books and future challenges.
Cricket and Rugby Union Surge in UK Popularity
New EY research reveals cricket and rugby union have surged into the UK's top 10 most popular sports, signalling a shift in fan engagement. Discover the full rankings and insights.
Britain's flawed sports investment model needs a rethink
Britain invests heavily in sport but treats funding as charity, not a catalyst for growth. Discover the shift needed towards sustainable clubs and unlocking £500m in unclaimed Gift Aid.
Life as an unpaid England amateur boxing champion
England amateur heavyweight champion Grace Buckle reveals the financial reality, intense training, and future ambitions of a top female boxer. Discover the truth behind the gloves.
Scotland's Hampden Park renamed Barclays Hampden in major deal
Scotland's national football stadium is now Barclays Hampden after a multi-million-pound sponsorship agreement. The deal also includes Scottish Cup partnerships and support for girls' football. Discover the details.
Sports Quiz: Ashes Defeats, Arsenal Goals & Medals
Challenge your sports knowledge with our weekly quiz. Covering cricket's Ashes, Arsenal's goals, Deaflympics medals, and major events in football, rugby, and motor sport. Take the test now!
South Park Turkey Trot Festival Attacked by US Government
South Park's annual Turkey Trot festival faces Saudi sponsorship controversy and a full-scale government assault in the latest episode, setting up an explosive season finale.
New Look 25% Off All Coats & Jackets
Get 25% off all coats and jackets at New Look. From faux fur to trenches, find your perfect winter coat at a bargain price. Shop the sale now!
Keeps Secures £1.2M Funding from Investor Rush
London-based sports platform Keeps closes £1.2 million funding round as investors target sports sector. Discover how this impacts UK sports technology investment landscape.
Gambling firms' £2bn ad spend sparks tax row
British gambling companies spent £2bn on advertising last year, outstripping tax revenues and sparking calls for Chancellor Rachel Reeves to increase industry taxes in the budget.
Tottenham sign hair transplant partner Elithair
Tottenham Hotspur partners with hair transplant clinic Elithair, aiming to boost fan self-confidence. Discover the details of this unique Premier League sponsorship.
Weekly Sports Quiz: Test Your Sports Knowledge
Challenge yourself with our weekly sports quiz covering football, rugby, tennis, cricket, basketball and darts. Can you beat this week's questions?
Bull Riding Enters Sports Science Era Amid Boom
Rodeo is transforming as bull riding embraces sports science. Discover how modern training methods are revolutionising this traditional sport while preserving its rugged heritage.
Sky Sports TikTok for women fails after 3 days
Sky Sports' Halo TikTok channel aimed at female fans was scrapped after just three days amid accusations of sexism. Discover why sports marketing needs fundamental change.
How Sports Tribes Drive Fandom and Commercial Growth
Discover why tribal identity is crucial for sports success and how governing bodies can nurture organic growth while balancing commercialisation challenges in modern fandom.
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