What Asset Managers Can Learn from Netflix's Brand
Investment firms must emulate Netflix's direct-to-consumer branding to attract a new generation. Discover how storytelling and clear identity are reshaping asset management.
Category : Search result: investment marketing
The 'Hey You!' Marketing Trend: Authenticity Crisis
London writer Max Fletcher critiques the overuse of faux-friendly 'you' in corporate communications. Explore why this direct address feels disingenuous and patronising.
Sports Sponsorship Trends 2026: AI, Prediction Markets, Women's Sport
IMG expert Sam Galet reveals the three trends set to dominate sports sponsorship in 2026. Discover how AI, prediction markets, and women's sport will shape deals.
Why 2025 Changed Sports Marketing Forever
2025 was a watershed year for sports marketing. AI became essential infrastructure, women's sport proved its commercial power, and live sport reasserted its value. Discover the key shifts.
Government bans unwanted advertising mail from 2026
New UK law from 2026 will stop businesses sending unaddressed adverts to households that opt out. Find out how to stop junk mail and what it means for you.
Why Mascots Are Sport's Next Big Branding Opportunity
Sports mascots are evolving into vital branding tools. Discover how characters like Gritty drive profit, fan engagement, and cultural relevance for modern teams.
Obituary: Guinness marketing man Mike Vineall dies aged 87
Michael Vineall, a former Guinness marketing executive and lifelong Leeds United supporter, has passed away at 87. Read about his career and passions.
Chalamet's Marty Supreme: A New Hollywood Marketing Playbook
How Timothée Chalamet's bizarre, all-in press tour for 'Marty Supreme' is challenging Hollywood's stale marketing formula and trying to save original cinema.
Private Capital Reshapes Sports Finance Future
Explore how institutional private capital is transforming football, Formula 1, and sports infrastructure as a mature asset class. Discover why London is at the heart of this financial shift.
Clementines rebranded as 'Easy Peelers' in fruit shake-up
The humble clementine is undergoing a major rebrand to 'Easy Peelers', a move reflecting consumer habits and marketing strategy. Discover the story behind the fruit's new identity.
Why Big Tech is Hiring Corporate Storytellers
From Google to Microsoft, companies are hiring 'storytellers' to control their narrative. Discover what this ancient role means in the modern corporate world and the salaries on offer.
EIB bosses stay cautious on hiring despite 2026 boom
Top executives at the European Investment Bank signal a continued hiring freeze for 2025, even as a major dealmaking surge is predicted for 2026. Explore the strategic reasons behind the caution.
Viral London 'break-up' scene was a storage firm stunt
Attic Self Storage admits creating the viral 'messy break-up' scene in central London to promote new facilities. The marketing stunt sparked a nationwide sleuthing frenzy online.
The Struggle Behind 2024's Christmas Ad Campaigns
Amid global turmoil and a cost of living crisis, UK retailers like John Lewis and M&S craft complex Christmas ads. Explore how they sell joy in difficult times.
How Brands Can Win at the 2026 World Cup
With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.
CEO offers £3bn firm to flat Earth provers
Columbia Sportswear's CEO, Tim Boyle, has made an extraordinary bet: he'll hand over his £3billion company to anyone who can prove the Earth is flat. A bold marketing stunt challenges conspiracy theorists.
UK marketer uses AI photos after illness halts career
After a sudden illness forced her to stop filming, a UK social media founder turned to AI-generated photos to rebuild her brand. Discover how this technology restored her creative expression and sparked a debate on authenticity.
Premium Whisky: The Perfect Gift and Investment Guide
Discover why premium whisky is the standout gift of 2025. From Hackstons' Knightsbridge store to rare cask investments, our guide covers how to give a legacy. Explore now.
Clean energy investment hits lowest level in almost a decade
Investors warn of 'deep structural issues' causing a slump in solar and wind farm investment, threatening Australia's 2030 renewable energy targets. Read the full analysis.
Keeps Secures £1.2M Funding from Investor Rush
London-based sports platform Keeps closes £1.2 million funding round as investors target sports sector. Discover how this impacts UK sports technology investment landscape.
Women find LinkedIn success by pretending to be men
A viral LinkedIn experiment reveals women dramatically increase profile views and engagement by adopting male personas and 'bro-coded' language. Discover the surprising results and LinkedIn's response.
Sky Sports TikTok for women fails after 3 days
Sky Sports' Halo TikTok channel aimed at female fans was scrapped after just three days amid accusations of sexism. Discover why sports marketing needs fundamental change.
Maximising Returns on Whisky Cask Investment
Expert advice on navigating the whisky cask investment market. Learn about long-term strategy, due diligence, and the impact of India's trade deal on Scotch demand.
Preservation Capital plots £700m investment fund
London-based investment firm Preservation Capital launches ambitious £700 million fund targeting established businesses. Discover their unique investment strategy and market focus.
Channel 4 AI Ad Tool Helps Small Businesses Compete
Channel 4 introduces free AI advertising tool for SMEs, transforming websites into TV ads in minutes. Discover how small businesses can now access television advertising.
Cricket's real problem isn't formats - it's marketers
As The Ashes approaches, a sports expert argues cricket's soul is being lost to marketers chasing new formats and audiences. Discover why the game needs smarter marketing, not reinvention.
John Lewis Christmas Ad Faces Consumer Backlash
Guardian readers criticise John Lewis's Christmas advert as a cynical ploy exploiting family values to drive sales, questioning its portrayal of gender roles and masculinity.
Moelis Considers Nordic Banking Launch Amid Talent War
US investment bank Moelis & Co explores Nordic expansion as financial institutions compete fiercely for top banking talent across European markets.
Why Cask Whisky Is Your Portfolio's Liquid Safeguard
Discover how cask whisky investment offers diversification against market volatility. Learn why this tangible asset matures regardless of economic conditions from London's oldest whisky firm.
Volleyball World Boss Praises CVC's Global Sport Group
Volleyball World CEO Ugo Valensi reveals the immediate benefits of joining CVC's $14bn Global Sport Group. Discover how this partnership is reshaping sports marketing and commercial strategy.
Page 1 of 4