Why a marketer welcomes the HFSS junk food advert ban
Ogilvy UK's Amelia Torode supports the new HFSS advertising regulations. She argues the ban combats child obesity and forces smarter, more creative brand building. Read her full analysis.
Ogilvy UK's Amelia Torode supports the new HFSS advertising regulations. She argues the ban combats child obesity and forces smarter, more creative brand building. Read her full analysis.
A major UK junk food advertising ban is now in force, targeting HFSS products high in fat, salt, and sugar. Discover the full list of restricted foods and the government's childhood obesity strategy.
A major ban on TV and online ads for unhealthy food and drinks is now law in the UK. The government says it will prevent 20,000 cases of childhood obesity. Find out which products are affected.
A landmark TV and online ban on advertising unhealthy food and drinks is now in effect. The government says it will prevent 20,000 childhood obesity cases. Read the full details.
Explore why London's streets are awash with Trader Joe's totes and why UK businesses, from Toad Bakery to Dom's Subs, are diving into branded merchandise. Discover the marketing, loyalty, and cultural signalling behind the trend.
Unilever is shifting half its ad budget to social media after Vaseline's viral TikTok life hacks, from cleaning shoes to fixing squeaky doors. Discover the 'social listening' strategy reshaping advertising.
Investment firms must emulate Netflix's direct-to-consumer branding to attract a new generation. Discover how storytelling and clear identity are reshaping asset management.
London writer Max Fletcher critiques the overuse of faux-friendly 'you' in corporate communications. Explore why this direct address feels disingenuous and patronising.
IMG expert Sam Galet reveals the three trends set to dominate sports sponsorship in 2026. Discover how AI, prediction markets, and women's sport will shape deals.
2025 was a watershed year for sports marketing. AI became essential infrastructure, women's sport proved its commercial power, and live sport reasserted its value. Discover the key shifts.
New UK law from 2026 will stop businesses sending unaddressed adverts to households that opt out. Find out how to stop junk mail and what it means for you.
A personal account of how UK food inflation is pricing families out of basics like lentils and rice. With food bank use soaring, we examine the crisis and demand government action.
Sports mascots are evolving into vital branding tools. Discover how characters like Gritty drive profit, fan engagement, and cultural relevance for modern teams.
A food hygiene expert reveals the safest methods for reheating Christmas turkey, vegetables, and more to avoid food poisoning this Boxing Day. Follow these essential tips.
Michael Vineall, a former Guinness marketing executive and lifelong Leeds United supporter, has passed away at 87. Read about his career and passions.
How Timothée Chalamet's bizarre, all-in press tour for 'Marty Supreme' is challenging Hollywood's stale marketing formula and trying to save original cinema.
A Guardian report from Atlanta reveals starkly different experiences of food affordability under Trump's second term, from soaring pantry demand to luxury caviar bumps. Discover the economic divide on your plate.
A new study reveals the world's top food destinations. Naples takes the crown, but no UK city made the top 30. Discover the full list and the Italian dominance.
The humble clementine is undergoing a major rebrand to 'Easy Peelers', a move reflecting consumer habits and marketing strategy. Discover the story behind the fruit's new identity.
The European Parliament has voted to ban plant-based products from using names like 'sausage'. Critics argue the move, backed by the meat industry, misleads consumers and stifles innovation. Discover the implications for sustainable food.
Leyton Calling has secured permission to open a permanent weekend night market in East London from February 2026, featuring global street food, drinks, and live music.
A journalist's quest to break a UK record by eating Dave's Hot Chicken's Carolina Reaper tenders in Soho leads to searing pain and a cautionary tale about extreme spice. Discover the full fiery story.
South Korea recycles 96.8% of its food waste using RFID bins that charge by weight. Discover how this tech-driven system changed behaviour and cut Seoul's waste by 23.9%.
From Google to Microsoft, companies are hiring 'storytellers' to control their narrative. Discover what this ancient role means in the modern corporate world and the salaries on offer.
Market Place Food Hall has opened in London's West End with five floors of surprisingly affordable food from 16 traders. Discover the must-try dishes and why it's a game-changer for pre-theatre dining.
The UK's Food Standards Agency warns consumers with allergies to avoid Dubai-style chocolate after finding undeclared peanut and sesame. Read the full safety alert.
The Food Standards Agency warns consumers with allergies to avoid Dubai-style chocolate bars due to undeclared peanut and sesame. Read the full safety alert.
The Food Standards Authority warns consumers with allergies to avoid popular Dubai-style chocolate bars after finding undisclosed peanuts and sesame. Stay safe this festive season.
Attic Self Storage admits creating the viral 'messy break-up' scene in central London to promote new facilities. The marketing stunt sparked a nationwide sleuthing frenzy online.
Amid global turmoil and a cost of living crisis, UK retailers like John Lewis and M&S craft complex Christmas ads. Explore how they sell joy in difficult times.